For exhibitors & sponsors
Prove the activation worked.
Before the closing keynote.
Real dwell time. Active engagement vs passive footfall. Stand-by-stand traffic. Anonymous by default, sponsor-grade by output.
The sponsor's problem
Sponsors don't pay for footfall promises.
They pay for footfall proof. Most events deliver an attendee list and a hope. Some deliver a turnstile count. Almost none deliver verified engagement at the place where the brand actually had its moment. That's a renewal problem waiting to happen, and a pricing ceiling on every sponsorship deal.
What FlexNet delivers to sponsors
The proof renewals actually need.
Real dwell time, even at the busiest times
How long visitors actually stayed at your activation, not estimated eyeballs from foot traffic.
Active vs passive engagement
The difference between walking past and stopping. Measured, not modelled.
Branded in-app feature
'Find your friends, powered by [Sponsor]', seamless brand integration into daily festival life.
Geo-located push
Notifications around sponsor activations when they're live, sent to people who are actually nearby.
Post-event reports
Per-zone engagement metrics. Granular. In the executive's inbox before the closing keynote.
Renewal evidence
The data that turns 'we should renew' into 'here's why we're charging more next year'.
Proof
Vitality 10K · New Balance activation.
Where You At (WYA) tracked active engagement with a New Balance activation at the Vitality 10K, measuring not just footfall but genuine dwell time and product interest. The data reframed the sponsor conversation from estimated eyeballs to proven engagement. The kind of insight that transforms sponsor relationships.
Talk to us
See what real engagement data looks like.
Thirty minutes. We'll show you a sample of the sponsor-grade reports FlexNet produces.
Book an introductory meeting